An inbox is not a plan
If care is ‘email us if something breaks’, it will break on a Friday and sit until Monday. We name an owner. We put check-ins on a calendar. Small fixes have a place that is not a new project.
The first ninety days
Most of the real questions show up after launch, when the work is no longer a demo. That is when after-sales earns its keep: reviews, a short list of what to change, and honesty about what is a fix versus new scope.
The point is continuity — launch is not the end of the work.
